Hunter Dixon, a contemporary women’s fashion line with feminine flair, approached us to help relaunch their brand. Hunter Bell, Hunter Dixon's head designer, was to be featured on NBC's Fashion Star. In coordination with the show's airing, we launched a website, online store, blog, and email marketing campaigns that put Hunter Dixon's brand in front of millions of new women.
The project dramatically boosted site traffic and online sales, and perhaps played a small role in helping Hunter win the show and become this season's Fashion Star! Congratulations, Hunter!